Accelerator
Eight weeks. One commercial strategy. Built one-on-one with me.
You come with a business vision. You start making changes to your business in week one. You leave with a complete Coolnomics® Commercial Strategy that lays out what you'll do across product, brand, tech, operations, people and finance to make it succeed.
8 Weeks · One-on-One · A$7,950
Book an Accelerator ConsultAll prices in AUD.
Compare the Pro Wing →Build Your Strategy One-on-One
You're either already running a company or you dream of starting one.
You're profitable but you're not sure where to invest to grow the business, who to hire or which product line could double your revenue. Or you want to launch a new business but you're not sure where to start. You're overwhelmed and alone on the journey.
You've made some brand moves or you're figuring out the finances. But it feels like you're spinning your tyres trying to get it all to line up and unlock the growth you want.
That's exactly why you need a Coolnomics Commercial Strategy.
MBA (UTS) · Design & Psychology · Commercial Strategist · Creative Director · Founder
Queen Victoria Building, Disney, Tourism Australia, NSW Health, Art Gallery of NSW, City of Sydney, SXSW Sydney, Machine Hall, Ngaarlu, NurseWatch, Fort Street Capital, UnitePlayPerform, Australian Financial Review, Australian Fashion Week
I hold an MBA from UTS alongside studies in design and psychology, because the cool and the money were never separate moves. That combination is the thesis behind Coolnomics.
I've spent twenty-five years taking ideas to market. Not writing about it. Doing it, for global corporations, for founders with their families' money on the line and for myself.
Across five years running Superora, my management consulting firm, I worked with 25 clients and identified $50 million in new commercial value. I've launched real products into real markets, with media coverage in Vogue, the AFR and the Sydney Morning Herald, real sales and real consequences if the strategy was wrong.
The strategy I teach is the strategy I use. It has never sat in a document. It has always had to work.
The cool and the nomics in the same room. Learned at the same time. That's what this program is.Coolnomics Commercial Strategy
This is the exact MBA-level business strategy process I run with major brands through to small family businesses with life savings on the line. These strategies have landed six figure launches and coverage across Vogue and the Australian Financial Review and impacted 33 million visitors to luxury shopping precincts.
It starts with the core idea, then maps what you'll do across product, brand, tech, operations, people and finances to make it work. Do it once and do it right, so your business efforts are streamlined and aimed at a clear goal. And do it one-on-one, built entirely around the business you're actually trying to build.
- 01The IdeaThe core idea and the commercial goal it serves.
- 02The ScoreTested and strengthened against the five Coolnomics principles.
- 03The StrategyThe pathway that will connect the core idea with the commercial outcome – without losing the cool.
No Strategy Goes in a Drawer
You're not waiting eight weeks for a document you don't know what to do with. You start making changes to your business in week one, the kind that drive revenue and increase your relevance.
By the end of the eight weeks you've got a strategy for the next five years. And your business is already in a different place to where it was when we started.
Eight Weeks of Strategy Building & Direct Feedback
Live Calls. Two one-on-one calls a week, scheduled around you. In the first I teach you the strategy process. In the second you get my feedback on your work. Then you put it into your business.
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01
The Core Idea – develop and score your idea
FeedbackYour scored core idea
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02
The Product – turn your idea into a product suite
FeedbackYour product suite
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03
The Commercials – build your commercial model
FeedbackYour commercial model
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04
The Brand – define the customer and the story
FeedbackYour customer and your story
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05
The Pitch – present your idea to me for feedback
FeedbackYour pitch
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06
The Tech and Ops – define your technology and systems
FeedbackYour technology and systems
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07
The People – define your team
FeedbackYour team
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08
Presentation Day – present your final Coolnomics Commercial Strategy
FeedbackYour finished Coolnomics Commercial Strategy
Your Strategy, Page by Page
Every week builds a section of the document and a change in your business. In the first call you learn it. In the second you get my feedback on it. Then you put it to work. By Week 08 you're holding the whole thing and your business is already moving.
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Week 01
The Core Idea
Your idea, scored against the five Coolnomics principles.
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Week 02
Product Architecture
Your product suite and the job each product does in it.
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Week 03
Commercial Model
Revenue, margin and the year you break even.
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Week 04
Brand Strategy
Who your customer is and the story that reaches them.
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Week 06
Tech & Ops
The systems that run the business so you don't have to hold it together.
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Week 07
Org Chart
Who you hire, in what order and who reports to whom.
You finish the eight weeks with a business already in a different place and a complete strategy ready to launch a new product, scale your existing offering or pitch to investors. The product and its profitability, the brand and its relevance, the technology and operating systems that unlock your growth.
What you build here is the strategy. What you leave with is the skill. One you'll use for the rest of your career, on every idea that comes after this one.
Robyn is a driven, highly intelligent strategist who brings irrefutable charisma and tenacity to her projects, always striving to push limits of innovation to deliver results. I am always excited to see where Robyn will apply her brilliant mind next.
Valerie Wong · Head of Marketing, Walker Books Australia Formerly The GaleriesWhere Is Your Idea At
The Idea Arc runs from raw concept to industry authority. Every Accelerator client is somewhere on it. You come in at your stage and build your strategy from there.
The Accelerator works at every stage. You come in as you are.
"It has been the most rewarding experience as a founder to have professionals ask difficult questions, challenge our thinking and guide us to a path of success. I can't put into words our appreciation for the process and guidance we have received during the last eighteen months."
Mandi Ford · Founder & Director · ES Concierge & CoBefore You Book
How do I start?
Book a 30-minute Accelerator Consult below. It's a conversation, not a pitch. I want to understand your business, where it's stuck and what's possible.
If it's a fit, I'll send an invoice and we set your start date.
How is this different from the Fellows Program?
It's the same eight-week program. The Fellows Program runs as a live cohort on set dates. The Accelerator is one-on-one, starts when you're ready and every session is about your business.
What if I don't have time to write it myself?
Then Bespoke Strategy is the better fit. Same eight weeks, and I write the strategy for you.
Where are the calls held?
On Zoom, so you can join from wherever you're based.
When are the calls?
We schedule them together around your week. I'm in Sydney and work with founders across time zones.
How much does it cost?
A$7,950, or 3 payments of A$2,700.
Are my ideas kept confidential?
Yes. It's just you and me. Your ideas stay yours.
What if I've only got an idea and don't know how to turn it into a business?
That's perfect. You'll start at the Idea stage of the Idea Arc. Over eight weeks you'll write the strategy that turns it into a product and a business.
What if I miss a session?
We reschedule. Every call is recorded, so you can go back over it any time.
What do I finish with?
A complete Coolnomics Commercial Strategy. The product and its profitability, the brand and its relevance, the technology and operating systems that unlock your growth.
Do I have to wait until the end to use it?
No. You start making changes to your business in week one. By Week 08 your business is already in a different place to where it was when you started.
All prices in AUD.