Bespoke Strategy · Coolnomics®
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Bespoke Strategy

Eight weeks. Your whole business. I write the strategy.

You bring the vision. I come into your business as your strategist and creative director and build the Coolnomics® Commercial Strategy that brings it to life across product, brand, commercials, technology, operations and people. You start making changes in week one.

I've done this for national institutions, heritage landmarks and founders with their own money on the line.

8 Weeks  ·  Led by Robyn  ·  From A$15,000

Book a Bespoke Strategy Consult

All prices in AUD.

For Founders Who Need It Done

You Need Someone Who Can Come In and Do It

You have the vision. You have a business, or the capital to build one. What you don't have is eight weeks to sit down and write the strategy, or the training to know everything that goes into it.

So the plan lives in your head. The brand says one thing, the product says another and the numbers haven't caught up with either. Every week you're making big calls without the whole picture.

That's the job I've done for twenty-five years. I come into a business, read it end to end and build the strategy that lines it all up. We meet every week. While I'm writing the strategy for the bigger picture, you're already getting ideas for what to do in your business now: the refinements, the research and the work your team can start on. Then I hand you the finished strategy, with the reasoning behind every decision, so you and your team can run it.

Your job is running the business. Mine is making the strategy work.

Robyn Wilson
Track Record

Six Businesses I've Taken to the Next Level

A national industry body, a heritage landmark, a new cultural precinct and founder-led businesses with their own money on the line. Names are held back so I can tell you what actually happened.

A National Industry Body

Peak Body for the Country's Major Venues · Board-Level Strategy

The BriefThe CEO brought me in to write phase one of a transformation strategy for a members organisation representing the country's most high-profile venues.

What I BuiltAn eight-week strategy with three pathways for transformation and scale, including an overseas expansion phase. I then ran a three-hour workshop at the board offsite to reason through the options. The board chose the pathway the CEO and I were backing.

Sold Out

Six months later they launched a full rebrand at their annual congress. It sold out.

A Heritage Retail Landmark

33 Million Visitors a Year · Ten-Year Strategic Vision

The BriefA heritage landmark with 33 million visitors a year, read by the market as a shopping centre and run on a lean marketing budget.

What I BuiltOne thesis: this is a cultural destination, not a shopping centre. From it came a ten-year strategic vision, brand and digital transformation and new products, including a rooftop cinema, a history tour, a ghost tour and a reimagined Santa experience. Together with the owner's national technology team, we built its first e-commerce platform, so every new experience could be sold and banked directly rather than through a third party. I designed new wayfinding across the precinct to move people to it.

1 Hour

The ghost tour and rooftop cinema both sold out within an hour of launch. A multimillion dollar uplift on a lean budget.

A New Cultural Precinct

Brand Built From Zero · Six Months

The BriefA state-of-the-art inner city precinct, built by a developer with the city, opening with no brand, no audience and no marketing team.

What I BuiltThe foundational brand vision and story, the marketing department and the partnerships that placed it inside the city's cultural calendar. The brand pulled the heritage, the facilities and every venue in the precinct into one story.

Louis Vuitton

And Prada. Global luxury houses hired the precinct for their events, won by the brand.

An Indigenous Design Company

Idea to Market · Business Strategy and Brand Direction

The BriefA new company led by an artist and a creative director, with a strong cultural idea and no business around it yet.

What I BuiltThe business strategy, the brand direction and leadership of the team that took it to market, including celebrity collaborations.

Six Figures

A six-figure launch, with editorial coverage across Vogue, the AFR and the Sydney Morning Herald.

A Premium Nursing Agency

Scale Strategy · Digital Transformation

The BriefA premium nursing business serving high-net-worth clients, ready to grow its nurse supply and add a network of wellbeing practitioners.

What I BuiltA full commercial strategy that expanded its market reach, developed new products and mapped the technology infrastructure to run it.

Eight Figures

A commercial strategy built to take the business to eight figures.

A Luxury Concierge Business

Strategy and Creative Direction · Eighteen Months

The BriefAn established luxury concierge business that needed a clear strategy and a brand to match the experience it delivered.

What I BuiltThe strategy first, then the full rebrand, a new website and a new social identity and content program. I stayed on to advise on new experiences and hiring, and ran the marketing.

18 Months

Strategy through to creative direction and delivery, as one continuous engagement.

Six businesses at six different stages. The same strategy process underneath every one.

The Scope

What I Build for You

A Coolnomics Commercial Strategy for your whole business, written by me and built to be executed.

Every decision comes with its reasoning, so your team can run it without me in the room.

  • Creative DirectionYour brand's positioning, story, customer and the aesthetic direction that makes it recognisable.
  • Product SuiteOne product idea developed into a full suite, priced and structured.
  • Commercial ModelRevenue, profit and investment forecasting across the life of the strategy.
  • Technology InfrastructureThe systems and tools your business runs on, mapped and specified.
  • Organisation DesignYour org chart, the roles and who you hire next.
  • Operating ModelThe systems and rhythms that keep the business lean and efficient.
From Week One

No Strategy Goes in a Drawer

You're not waiting eight weeks for a document you don't know what to do with. Our weekly sessions give you ideas you can act on straight away, the kind that drive revenue and increase your relevance.

By Presentation Day you've got a strategy for the next five years. And your business is already moving in the direction you want to head.

The Process

Eight Weeks, Led by Me

The same sequence as the Accelerator. The difference is who does the work. I run the research, write every phase and bring it to you at the points where your call matters. We meet every week, so you're moving your business while I write.

WeekPhaseWhat I DoYour Time
01The Core IdeaI interview you and your team, read your numbers and your market, and score the idea against the five Coolnomics principles.Interviews
02The ProductI develop your idea into a product suite.Weekly session
03The CommercialsI build the commercial model: revenue, profit and investment forecasts.Weekly session and access to your numbers
04The BrandI set the creative direction: customer, story and positioning.Weekly session
05The ReviewI present the direction so far. You push back and we lock it in.One review session
06The Tech and OpsI map your technology infrastructure, operating model and systems.Weekly session
07The PeopleI design the org chart and define the roles you need.Weekly session
08Presentation DayI present the finished strategy to you and your leadership team or board.The presentation

Your time across the eight weeks: roughly ten hours.

Three Ways In

Choose the Scope

Brand Strategy

Creative direction for your brand: positioning, customer, story and aesthetic direction. For businesses whose product works but whose brand hasn't caught up.

Product Strategy

Your core idea developed into a product suite with the commercial model behind it. For founders with one strong offer who need the next ones.

Full Commercial Strategy

The whole business across all eight weeks: product, commercials, brand, technology, operations and people.

Strategies are from A$15,000. Your scope is quoted after the consult.

"Her ability to see the potential of a business and craft a plan to bring that potential to life is beyond genius. Her strategic skill is second to none and the growth results in my business speak for themselves."

Melissa Gilbert · Founder & Creative Director · UnitePlayPerform
Robyn Wilson
Your Strategist
Robyn Wilson

MBA (UTS) · Design & Psychology · Commercial Strategist · Creative Director · Founder

Queen Victoria Building, Disney, Tourism Australia, NSW Health, Art Gallery of NSW, City of Sydney, SXSW Sydney, Machine Hall, Ngaarlu, NurseWatch, Fort Street Capital, UnitePlayPerform, Australian Financial Review, Australian Fashion Week

I've spent twenty-five years taking ideas to market. Not writing about it. Doing it, for global corporations, for founders with their families' money on the line and for myself.

Across five years running Superora, my management consulting firm, I worked with 25 clients and identified $50 million in new commercial value. I've launched real products into real markets, with media coverage in Vogue, the AFR and the Sydney Morning Herald, real sales and real consequences if the strategy was wrong.

I hold an MBA from UTS alongside studies in design and psychology, because the cool and the money were never separate moves. That combination is the thesis behind Coolnomics.

It has never sat in a document. It has always had to work.
FAQ

Before You Book

How do I start?

Book a 45-minute Bespoke Strategy Consult below. I want to understand the business, the vision and where it's stuck. If it's a fit, I'll send your scope and quote and we set a start date.

How is this different from the Accelerator?

It's the same eight-week sequence. In the Accelerator you write the strategy with me. With Bespoke Strategy I write it for you and present it finished.

How much does it cost?

Strategies are from A$15,000. The final price depends on the scope: brand, product or the full commercial strategy.

How much of my time will it take?

Roughly ten hours across eight weeks: interviews at the start, a session each week, one review at the midpoint and the final presentation. I'll also need access to your numbers and your team.

What do I finish with?

The complete strategy, the commercial model behind it and the reasoning for every decision, presented live to you and your leadership. And a business already in a different place to where it was when we started.

Can you work with my board or investors?

Yes. I've presented strategies to boards and facilitated the decision in the room.

Do you implement it too?

You do, from week one. Our weekly sessions give you ideas for the refinements, research and team work you can start on straight away, so your business is moving while I write. If you want me to stay on for creative direction or delivery, we scope that separately.

Is it confidential?

Yes. Much of my strategy work sits under NDA and I'm happy to sign yours.

Where does it happen?

Interviews, the weekly sessions, the review and the presentation run on Zoom, wherever you're based.

Start with a 45-minute Bespoke Strategy Consult. Pick a time below. If it's a fit, I'll send your scope and quote and we set a start date.
From A$15,000
Scope quoted after your consult

All prices in AUD.