Business Briefing
Ninety minutes. Your team. The Coolnomics method, taught in the language of the work you actually do.
Every idea faces two questions at once: does it resonate, and what is it worth.
In Person or Online · 90 Minutes · $5,000 – $8,000
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Leadership teams, boards and departments who need to think commercially and creatively at the same time. Agencies, property, hospitality, government and cultural institutions.
Any room where good ideas keep dying in the business case.
You leave able to run the method yourself.
Most organisations answer the resonance question and the money question in separate rooms. Creative direction in one. Commercial reality in another. Strategy somewhere else again. That separation is where good ideas die and expensive ones survive. Coolnomics holds both questions at once, and the Briefing teaches your team how to do it.
Robyn starts with where cool and the economy are right now. Then the five principles, taught one at a time and shown immediately in the work your team does. Not generic examples. The decisions you are actually making.
The last part is the practice. Two projects Robyn led herself, taken through the method, so the room sees what it looks like at full scale.
This is teaching, not consulting. Nobody is asked to present a problem. Nobody leaves with a report. Your people leave with a way of reading any idea that lands on their desk.
Five questions. Asked at the same time, not in sequence.
Most organisations ask one or two, in different rooms, to different people. Asking all five at once changes the answer.
Delivered by someone who has run this method inside rooms with real budgets and real consequences.
Queen Victoria Building · Vicinity Centres · Disney · Tourism Australia · QANTAS · Google · Macquarie Bank · Westpac · Telstra · CBRE · Atlassian · Chanel · Property NSW · Sydney Dance Company · SXSW Sydney
Twenty-five years. Real stakes.
Speaking: CoreNet Property Conference at Macquarie Bank · Westpac and Telstra in the room · UTS Guest Lecturer · International Arts Health Conference
MBA (UTS) · Design & Psychology · Commercial Strategist · UTS Strategy Tutor · Founder
The same rigour, inside your building.
I hold an MBA from UTS alongside studies in design and psychology, because the cool and the money were never separate moves.
I ran full P&L marketing for the Queen Victoria Building, an ASX-listed asset visited by 33 million people a year, working directly with partners including Tourism Australia, Google, Disney and QANTAS.
I also teach strategy at UTS Business School and have run this exact session in front of senior teams across CBRE, Vicinity Centres and Studio P3's network.
The Briefing brings that same standard into your room. Not theory. The method demonstrated live, on your actual challenges.
