The Coolnomics Score

Coolnomics is an economic theory of how cultural resonance converts into commercial value. The Score is its instrument: five principles that emerged from a case record of 250 ideas across human history.

Each Score reads a well-known idea on both sides at once, the cool and the money. Two or three yeses make a principle a Yes. Four out of five is Coolnomics.

Every Score is a starting point, not a final word. Read it, then score it yourself.