PRO · STRATEGY SESSIONS
Strategy Sessions
One hour. One problem. A clear direction forward.
A Strategy Session is one hour with Robyn Wilson. You bring the idea, the problem, or the question you can't get past. She diagnoses where you actually are on the Commercial Spectrum — and you leave with a clear commercial direction and clear next steps.
Robyn is a commercial strategist with an MBA and a background in creative direction. Deep analysis and creative thinking in the same room. Whether you know exactly what's blocked or you're still trying to understand what you're building — that's what this session is for.
Book a Session
How it works
01 · Book
Pick a time. Pay online.
Book directly from this page. No back and forth. Your confirmation arrives immediately with everything you need to prepare.
02 · Brief
Three questions. Five minutes.
Tell Robyn where your idea is up to on the Commercial Spectrum, which best describes you, and what you want to leave knowing. Write it out or talk it through — whichever gets you to the truth faster.
03 · Session
Robyn comes in prepared.
The session starts from your reality, not from scratch. You leave with a diagnosis, a clear commercial position, and a set of decisions made.
The Commercial Spectrum
Every idea sits somewhere on the spectrum from concept to authority.
A Strategy Session works at any stage. Read down and find where you are right now.
| Idea | Is this idea actually good? |
| Product | How do I turn this into something I can sell? |
| Market | Why isn't it selling the way I expected? |
| Organisation | I have traction. Why is growth breaking things? |
| Authority | My business works. What does it stand for now? |
"Robyn is a highly skilled strategist and creative marketer. She has an unusual ability to combine creativity with commercial rationale and is a true visionary. Robyn created the brand and marketing strategy for Machine Hall and it is truly outstanding — testament to her incredible talent. She is a rare talent."
Carrie Barker GAICD · Non-Executive Board Director · CEO, the projects*
"Inspirational is the word that comes to mind when I think about my time working with Robyn. Her drive, resilience and expertise in the digital marketing domain is second to none, and her energy highly infectious. I would absolutely recommend Robyn to anyone in need of expertise in the digital, marketing and innovation space."
Alan Yuen · Head of Data Engineering · AI, Cloud & Digital Transformation · Vicinity Centres
"Her ability to see the potential of a business and craft a plan to bring that potential to life is beyond genius. Her strategic skill is second to none and the growth results in my business speak for themselves."
Melissa Gilbert · Founder & Creative Director · UnitePlayPerform
The track record
Twenty years. Real stakes.
$55M
New commercial value identified across 25 clients over five years of management consulting.
6-fig
Client launch — Ngaarlu, an Indigenous design company, taken from zero to a six-figure market entry with editorial coverage across Vogue, AFR, and the Sydney Morning Herald.
20
Years applying commercial strategy and creative direction at the same time, across the same problems.
Who books a session
Three kinds of people. One session.
Founders
At any stage of building — whether you're testing an idea or already in market and stuck.
Corporate
Practitioners who want to bring real commercial intelligence into their organisation.
Transitioning
People moving from corporate into their own thing who need a clear starting point.
If you have an idea and you want to know if it's good — and how it makes money — this is where you start.
$600
One hour. One problem. Book directly — pick a time below and pay online. No back and forth.
"Robyn Wilson has a talent for bringing people together, getting them enthusiastic and involved, and getting things done. A consummate 'yes, and...' communicator — you feel smart when you talk to Robyn, like she's doing something really cool and you understand it really well."
Concrete Playground · Editorial
"It has been the most rewarding experience as a founder to have professionals ask difficult questions, challenge our thinking and guide us to a path of success. I can't put into words our appreciation for the process and guidance we have received during the last eighteen months. We couldn't be more excited about the future of our business."
Mandi Ford · Founder & Director · ES Concierge & Co