Where the Agora begins
Come to the first public lecture.
Live, online, 29 July. The first of three public lectures teaching you the history of cool, the history of the economy and how to apply Coolnomics to your ideas.
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Picture this: Athens, 399 BC.
Socrates moved through the open marketplace - the Agora - speaking to the merchants, artisans, economists and philosophers about their ideas.
Coolnomics is the modern room where CEOs, artists, founders and corporate leaders commercialise cool ideas for the market.
We are not learning about business hidden behind the walls of academia, separate to where the business is being done. We are doing it live, in the marketplace itself.
We are in the Agora.
Where the Agora begins
Live, online, 29 July. The first of three public lectures teaching you the history of cool, the history of the economy and how to apply Coolnomics to your ideas.
Introducing
You can never see both sides of a coin at once. That's the problem. The Coolnometer lets you read both together - cool on one side, money on the other. Test your idea for free.
Test Your Idea →The same instrument we open every lecture with. 3 simple questions, get your instant reading.
Cool on one side.
Money on the other.
Two sides of the same coin.
An Intentional Real-Time Tour
Wings 1 and 2 are open and teeming already. People are running their ideas through the Coolnometer. People are buying their seat to the first live lecture series.
Wings 3 to 5 open over the coming month, wing by wing. Think of it as a tour: experience the richness of each intelligence space as it unfolds.
Run your idea through the meter and read the cool and the nomics of it.
The diagnostic that answers the core question: how valuable is your idea?
Buy your ticket to the first public lecture series.
You'll learn about the history of cool, the history of economics and how to apply Coolnomics to your ideas.
Strategy sessions, corporate briefings and the Fellows program.
Graduate with a commercial strategy built for your idea.
Where the philosophical thinking gets published.
Working Papers, Predictions and Scores. The White Paper and Manifesto.
Holding the breadth of the work.
On-demand lectures on product design, marketing, operations and leading a team.
Learn at your own pace, develop your multi-disciplinary skills.
In their words
"Robyn Wilson has a talent for bringing people together and getting things done. You feel smart when you talk to Robyn, like she's doing something really cool and you understand it really well. So you might just be really cool as well."
Concrete Playground · Editorial
Twenty years in the room with
Queen Victoria Building · Disney · Tourism Australia · NSW Health · Art Gallery of NSW City of Sydney · SXSW Sydney · Machine Hall · Ngaarlu · NurseWatch · Fort Street Capital UnitePlayPerform · Australian Financial Review · Australian Fashion Week
The long intellectual tradition
Coolnomics is an original economic theory, written by Robyn Wilson in 2023. It continues an ancient intellectual lineage built by giants from the worlds of culture, economics and philosophy.
When the Lab wing of the Agora opens, you'll be able to read Robyn's Working Papers exploring these iconic thinkers' work through a contemporary Coolnomics lens.
Hot off the press
Get new Coolnomics® Working Papers the moment they publish.
